Heidelberg will exhibit at the first Printing United Expo in Dallas, TX, USA from October 23-25, 2019. Featuring a broader range of printing and finishing technologies and media, Printing United will cover multiple industry segments from garment to graphic, packaging to commercial, and industrial – conveying all components of an integrated print solution to satisfy any client need. Heidelberg intends to echo the show’s theme of convergence by highlighting its solutions for the commercial, packaging, and label markets – attracting new customers while also empowering current customers to transcend traditional segmentation and expand into new areas of business.

“We are proud to participate in the first ever Printing United Expo – bringing together the entirety of the print industry under one roof,” says Felix Mueller, president of Heidelberg Americas. “Attendees will have the unique ability to learn how to expand into other areas of the industry beyond their current business models. It’s an exciting new development in the evolution of trade shows.”

Convergence, the over-arching theme of Printing United 2019, fits perfectly into Heidelberg’s current strategy. Their portfolio of products and services for every market segment – commercial, label, and packaging – has grown drastically over the years – well beyond the sheetfed “iron” they are historically known for. Joining efforts with companies like MasterWork has grown Heidelberg’s postpress packaging offerings – enabling commercial printers to expand into packaging. And most recently, through their integration with Gallus, Heidelberg can help their current commercial printing customers enter label printing using the same sales and service channels that they are already accustomed to.

According to Mueller, “While we are a company with a long tradition, we are also helping to define the future trends in our industry with state-of-the-art technologies and innovative business ideas. We’ll look to our product team to shed light on many of these trends leading up to the Printing United Expo. Above all, we seek to help customers maximize their productivity and profitability. Many still do not know the full breadth of our offerings – like our subscription based equipment and workflow business models. These subscription models are an ideal way for printers to invest in new equipment or software without making a large upfront investment. We think Printing United is the perfect place to showcase all of the changes that Heidelberg has been making for the betterment of our customers and the longevity of their businesses.”